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Group of Dots
Studio · Bangkok / International / Remote
Answer Engine Optimisation

Get chosen when buyers
ask AI.

Buyers now start with ChatGPT, AI Overviews, Perplexity and Gemini. If those tools don't know you, or send buyers to your competitors, you lose the shortlist before anyone visits your site. Group of Dots audits where you stand, fixes it, and runs the system that keeps you cited and converting. Done for you.

We create:
  • found in AI answers
  • answered in any language
  • cited and converting
01Found when buyers ask AI
02Answered in any language
03Citations tracked, not guessed
sys · 02
fig 01 / orchestration
FormChatAPITrafficCRMNotifyTrack
Qualified
68%
Avg response
2.4 min
the core
Qualify · Route · Hand off
Fig · 01

A typical visitor → answer → qualify → route flow. The on-site agent, one part of the system we run.

[01 / services]what we build
What we do

One job: Answer Engine Optimisation, done for you.

One discipline, two halves: get found when buyers ask AI, then answer and convert them when they arrive. Delivered as an audit, an on-site agent, and an ongoing operating partner - not handed back as a to-do list.

[02 / proof]track record
Track record

Built on real systems, not pitch decks.

Over two decades shipping digital systems for established businesses internationally. The numbers below come from real engagements - happy to walk through any of them.

/ 01
20+ years
Building digital systems
/ 02
+175%
Revenue growth, UK travel co.
/ 03
Conversion uplift, same engagement
/ 04
10 → 50+
Bangkok agency scaled
/ 05
Europe & Asia
Enterprise platforms shipped
[03 / positioning]the difference
Not theatre

Not AI theatre. Useful systems.

The goal isn't louder marketing. It's being the business AI recommends - with the schema, content, and live system that keep you cited and converting.

Typical agency
  • More meetings
  • More slides
  • Vague growth language
Freelance patchwork
  • Disconnected tools
  • No system thinking
  • Inconsistent follow-through
Group of Dots
  • Cited across the AI tools buyers use
  • Schema and content done for you, not handed back as a to-do list
  • A live system that keeps you visible, not a one-off report
[04 / what we solve]real problems
[05 / engagement]how to start
Engagement model

Three ways in. All get you chosen.

Most engagements begin with the paid AEO audit. The highest-leverage parts go into an optional sprint, and the Operating Partner retainer runs the agent, the content loop, and citation tracking from there.

Step 01

Audit

A paid, premium one-off. You get an AEO score, page-by-page analysis, a per-page JSON-LD schema bundle, per-page content plans, a ready-to-host llms.txt, a prioritised roadmap, and the full report as a document. The plan and the assets, not a dashboard to figure out yourself.

Step 02

Sprint

Optional. We implement the highest-leverage parts of the roadmap, so the schema, content and agent actually ship.

Step 03

Operating Partner

A monthly retainer: a live per-client dashboard, the on-site AI agent, lead qualification, the unanswered-questions content loop, and citation tracking refreshed continuously across all four AI surfaces. As part of the partnership we extend the agent to the channels your buyers already use, starting with LINE and WhatsApp.

[06 / process]how we work
Operating model

Simple process. Serious output.

Four stages, handled properly. Audit scores the baseline, design maps the schema and content, build ships the assets and the agent, refine tracks citations and closes the question loop.

Step 01

Audit

Score the AEO baseline and surface the gaps.

Step 02

Design

Map the schema and the content plan.

Step 03

Build

Ship the schema, the content, and the agent.

Step 04

Refine

Track citations and close the question loop.

Start here

If buyers are asking AI and you're not on the list, that's the problem we fix.

Start with the AEO audit, or a short conversation about where you stand and what to fix first.

[07 / faq]common questions
Common questions

Questions worth answering before you call.

We're an AEO (Answer Engine Optimisation) studio. We get established businesses found, and chosen, when buyers ask AI tools like ChatGPT, Google AI Overviews, Perplexity and Gemini for a shortlist. Three ways in: a paid AEO audit, an optional build sprint, and an Operating Partner retainer that runs the system, the on-site agent, and citation tracking continuously. Done for you, end to end.

What is AEO?

Yes. GEO (Generative Engine Optimisation) is another name for the same discipline. Some of the industry says GEO, some says AEO, and the tactics are identical: structured content, schema, direct answers, and pages AI crawlers can actually read. We use AEO because it names the outcome: being the answer when a buyer asks.

Full breakdown: GEO vs AEO

We audit where you stand, then ship the assets: per-page JSON-LD schema so AI models can parse you, content shaped to how buyers actually ask, and a clean entity model so the tools know who you are. Then we track whether you're cited across all four surfaces and keep refreshing. We do the work and hand over assets, not a checklist for your developer.

How to get cited by AI

An AEO score, a page-by-page analysis, a per-page JSON-LD schema bundle, per-page content plans, a ready-to-host llms.txt, a prioritised roadmap, and the full report as a document. You get the plan and the assets, not a dashboard to figure out yourself. Rollout is optional: us, your in-house team, or a third party.

The AEO audit checklist

Today it runs on your site, answering visitors in their own language from a single knowledge base, even when that knowledge base is in another language (knowledge base in English, answer in Thai). As part of an ongoing engagement we extend it to the messaging channels your buyers already use - LINE, WhatsApp, Messenger and Instagram - all answering from the same source of truth.

We measure citations across ChatGPT, Google AI Overviews, Perplexity and Gemini - the four surfaces buyers actually use. We run multiple passes and average them so the numbers are stable, and refresh continuously. Citations are measured, never invented.

Established businesses past the startup stage, with enough traffic, reputation or deal size that being on, or off, the AI shortlist moves real money. Most engagements start with the paid AEO audit; from there you can stop, have us run the sprint, or move into the Operating Partner retainer. There's no obligation to continue past the audit.