How Group of Dots
works.
How does a project actually run? Four stages - audit, design, build, refine - kept tight so the work keeps moving and you're never paying for agency theatre. You get clarity, speed, and systems documented well enough that you could run them without us.
One cycle, four stages, zero theatre.
Each stage has a clear output. Each handover is documented. Nothing drags.
- Step 01
Audit
Score the AEO baseline and surface the gaps.
We score where you stand across the four AI surfaces and map the gaps: where you're missing from answers, which pages AI models can't parse, and which buyer questions go unanswered. You get the commercial priorities, not a checklist of everything that could be tweaked.
- Step 02
Design
Map the schema and the content plan.
Per-page JSON-LD schema, a clean entity model, and content plans shaped to how buyers actually ask. We define exactly what ships before anything is built, so the build is execution, not guesswork.
- Step 03
Build
Ship the schema, the content, and the agent.
We implement: the schema bundle goes live, the content gets written and shipped, and the multilingual answer agent goes onto your site, qualifying and routing from day one. Working assets, not recommendations.
- Step 04
Refine
Track citations and close the question loop.
Citation tracking across ChatGPT, AI Overviews, Perplexity and Gemini shows what's landing, and every question the agent cannot answer feeds the next content priority. The roadmap keeps moving, driven by real buyer questions, not assumptions.
Working principles.
Simple rules that keep the work honest and the scope tight.
Clarity over complexity
Fewer moving parts. Clear ownership. Work you can explain in a sentence.
Outcomes over features
Every decision ties back to being found, chosen, and converting.
Speed with standards
Ship fast without shipping brittle. Modern tools, sensible architecture.
Systems over scattered fixes
Joined-up thinking that solves root causes, not symptoms.
A better process usually creates a better outcome.
Bring the problem. We'll bring the structure. The first conversation is free and short.